Ad guy 1: You know those inspirational books… Chicken Soup for the Soul? Only, there’s a whole bunch of different souls that get chicken soup? Ad guy 2: Yeah. I’m looking at the list you brought. Chicken Soup for the Teen Soul. Well, that makes sense. Teens are angsty. Chicken Soup for the Prisoner Soul. Sure. Think it out, prisoner. Chicken Soup for the NASCAR Soul. Wait, what? This list just devolves into nonsense. These Chicken Soup people just don’t care anymore. Ad guy 1: Right. And now they want to make a dog food. Ad guy 2: You mean, a dog food that inspires you? Ad guy 1: No, just a dog food that is food. For your dog. Ad guy 2: Why, exactly? Ad guy 1: Because the Chicken Soup people think dog owners aren’t inspired enough. Ad guy 2: I… haven’t really thought about that statement. That is a very weird thing to want to make a product about. Ad guy 1: Right. But it’s just dry food. So what’s on the box? Ad guy 2: Let’s just stick to the format. “Chicken Soup for the Dog Lover’s Soul.” Ad guy 1: Won’t people think the bag of food contains chicken soup for a person? It’s actually dry food for a dog. Soup for a human is very different from pellets for a dog. Ad guy 2: Can you put the dog food in water and make chicken soup? Ad guy 1: I don’t think so. Ad guy 2: It’s almost like naming your food product after an entirely different food is a bad idea. Ad guy 1: But this is all about inspiring people! People who buy food for their dogs aren’t inspired enough. Apparently. Ad guy 2: Can we print inspirational stuff on the food itself? Like, you pour the dog food, but then you read it first because it has little motivational essays on it, and then you feed it to your dog? Ad guy 1: People will read a lot of things, but I don’t think people are going to read food. But I like where your head’s at! Ad guy 2: So how about we show a lady looking at her dog and she looks very… inspired? Is that even a look you can have on your face? Ad guy 1: How about a lady is just smiling at her dog? Ad guy 2: Well then what’s the dog doing? Ad guy 1: Maybe he’s looking back at the lady? Ad guy 2: No, no. You put a lady and a dog locking eyes on a bag and people are going to think the two of them are on a date or something. That’s not what we’re promoting here. This is just dog food. Inspirational dog food. Ad guy 1: So is the dog inspired, too? I think the dog should have an inspired face. Ad guy 2: Dogs can’t look inspired! Dogs just make dog faces. I mean, they can kind of look to the left, I guess. Ad guy 1: So that settles it! An inspired lady looks down at a dog. The dog, who is not inspired, kinda looks to the left, and then we put the words “chicken soup” on a bag containing dog food that you can’t read! Ad guy 2: Done! Let’s go to lunch.
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Ad guy 1: You know those inspirational books… Chicken Soup for the Soul? Only, there’s a whole bunch of different souls that get chicken soup?

Ad guy 2: Yeah. I’m looking at the list you brought. Chicken Soup for the Teen Soul. Well, that makes sense. Teens are angsty. Chicken Soup for the Prisoner Soul. Sure. Think it out, prisoner. Chicken Soup for the NASCAR Soul. Wait, what? This list just devolves into nonsense. These Chicken Soup people just don’t care anymore.

Ad guy 1: Right. And now they want to make a dog food.

Ad guy 2: You mean, a dog food that inspires you?

Ad guy 1: No, just a dog food that is food. For your dog.

Ad guy 2: Why, exactly?

Ad guy 1: Because the Chicken Soup people think dog owners aren’t inspired enough.

Ad guy 2: I… haven’t really thought about that statement. That is a very weird thing to want to make a product about.

Ad guy 1: Right. But it’s just dry food. So what’s on the box?

Ad guy 2: Let’s just stick to the format. “Chicken Soup for the Dog Lover’s Soul.”

Ad guy 1: Won’t people think the bag of food contains chicken soup for a person? It’s actually dry food for a dog. Soup for a human is very different from pellets for a dog.

Ad guy 2: Can you put the dog food in water and make chicken soup?

Ad guy 1: I don’t think so.

Ad guy 2: It’s almost like naming your food product after an entirely different food is a bad idea.

Ad guy 1: But this is all about inspiring people! People who buy food for their dogs aren’t inspired enough. Apparently.

Ad guy 2: Can we print inspirational stuff on the food itself? Like, you pour the dog food, but then you read it first because it has little motivational essays on it, and then you feed it to your dog?

Ad guy 1: People will read a lot of things, but I don’t think people are going to read food. But I like where your head’s at!

Ad guy 2: So how about we show a lady looking at her dog and she looks very… inspired? Is that even a look you can have on your face?

Ad guy 1: How about a lady is just smiling at her dog?

Ad guy 2: Well then what’s the dog doing?

Ad guy 1: Maybe he’s looking back at the lady?

Ad guy 2: No, no. You put a lady and a dog locking eyes on a bag and people are going to think the two of them are on a date or something. That’s not what we’re promoting here. This is just dog food. Inspirational dog food.

Ad guy 1: So is the dog inspired, too? I think the dog should have an inspired face.

Ad guy 2: Dogs can’t look inspired! Dogs just make dog faces. I mean, they can kind of look to the left, I guess.

Ad guy 1: So that settles it! An inspired lady looks down at a dog. The dog, who is not inspired, kinda looks to the left, and then we put the words “chicken soup” on a bag containing dog food that you can’t read!

Ad guy 2: Done! Let’s go to lunch.

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