Speaking of Mexican restaurants with bad logos having the best food, the first photo shows the place that inspired that post. I walked by it last Saturday and immediately assumed that because their mascot’s shoe looks like a goddamn moth cocoon that their burritos must be great.
What’s even better, the big sign out front says “TACO & BURRITO EXPRES” with the last S missing. It’s like they went, “Yeah, yeah, just get a sign with a hungry stereotype on it and we’ll put up an awning without proofreading. We just want to make great food.”
The place has 4 out of 5 stars on Yelp. Not bad for a late night burrito place. (I feel like every late night restaurant is going to have a series of angry 1-star reviews from people who went there sober at 2am and couldn’t believe how crazy it was, so I’m impressed this place has maintained a 4-star average.)
And then that second photo shows the storefront for the grocery store that contains Tierra Caliente, home of the best tacos al pastor I’ve ever had. You’d never know there’s an amazing taco place in the back with those signs.
Also, I’d like to provide a revision to this “shitty logo, great food” rule for Mexican restaurants. Chris shared the third photo up there, stating that the food there wasn’t that great. So maybe it’s not about logo quality as it is about effort. Like, someone clearly put a lot of effort into that shitty man-boxing-a-nightmarish-taco-with-arms image, but the other places’ also-ugly approaches are more like, I dunno, shrugs. Design shrugs. And that’s where the good tacos are: where people don’t care about fancy design.