My great-grandfather Clarence Birdseye founded the Birds Eye Frozen Food Company in 1923. Then in 1929 he sold it to what later became the General Foods Corporation. More recently, however, Birds Eye got a Facebook page and now I leave stupid comments on their posts for some reason.
(Here are other posts where I’ve left dumb comments)
Speaking of Mexican restaurants with bad logos having the best food, the first photo shows the place that inspired that post. I walked by it last Saturday and immediately assumed that because their mascot’s shoe looks like a goddamn moth cocoon that their burritos must be great.
What’s even better, the big sign out front says “TACO & BURRITO EXPRES” with the last S missing. It’s like they went, “Yeah, yeah, just get a sign with a hungry stereotype on it and we’ll put up an awning without proofreading. We just want to make great food.”
The place has 4 out of 5 stars on Yelp. Not bad for a late night burrito place. (I feel like every late night restaurant is going to have a series of angry 1-star reviews from people who went there sober at 2am and couldn’t believe how crazy it was, so I’m impressed this place has maintained a 4-star average.)
And then that second photo shows the storefront for the grocery store that contains Tierra Caliente, home of the best tacos al pastor I’ve ever had. You’d never know there’s an amazing taco place in the back with those signs.
Also, I’d like to provide a revision to this “shitty logo, great food” rule for Mexican restaurants. Chris shared the third photo up there, stating that the food there wasn’t that great. So maybe it’s not about logo quality as it is about effort. Like, someone clearly put a lot of effort into that shitty man-boxing-a-nightmarish-taco-with-arms image, but the other places’ also-ugly approaches are more like, I dunno, shrugs. Design shrugs. And that’s where the good tacos are: where people don’t care about fancy design.
I’m fascinated with the idea that the best Mexican food is going to come from the most unassuming places. For example, the best tacos al pastor I’ve ever had came from a taqueria in the back of a Mexican grocery store I never would’ve noticed had the Internet not told me about it. So, now I assume that the worse a Mexican restaurant’s logo is, the better the food is going to be. As in, the owners don’t obsess about color choices or fonts; they’re too busy making great food.
So now whenever I’m walking around town and I see a modest-looking Mexican restaurant, and the sign’s got, like, a drawing of a dude in a sombrero chasing after a burrito like it’s a pretty lady in a Looney Tunes short - with his eyes bugging out and little speed lines behind him - and his feet are big and blocky, and his mustache is all crooked, I’ll think things like, “Wow, that guy’s drawn super fucked up. These tacos must be incredible.”
This dish is super tasty and takes about 25 minutes to make. It’s from the book The 4-Hour Chef. I’ve successfully prepared it 4 times now, so this is all from memory.
This dish serves 2 adults, and makes a nice side dish.
ATTENTION people who eat food! I’m learning how to cook so I shared one of my new favorite recipes on Classy Food, Motherfucker. I’ve made this dish four times in the last two weeks and it’s delicious.